Pick the Email Platform That Respects Your Budget

Multi Step Drip Campaigns

Sending windows, timezone scheduling, and per step content control

Campaign Status Controls

Draft, Active, Paused, Completed lifecycle with owner assignment and tags

Timezone Aware Scheduling

Delivery per contact timezone, not a single global send window

A/B Testing (multi variant)

Multiple variants per step with test parameters and per variant metrics

Lead Groups and Segments

Dynamic segments from contact properties, engagement, and CRM data

Email Open and Click Tracking

Per recipient, per step tracking with execution history

Unsubscribe Management

Bulk add, send time suppression, and compliance export

Platform Branding on Emails

Forced branding on outgoing emails at lower tiers

Auto Campaign Defense

Auto pauses campaigns when metrics drop

Connection Health Monitoring

Auto alerts when any email account disconnects

Bring Your Own SMTP

AWS SES, Gmail, Outlook, or Resend with auto selection and failover

Gmail and Outlook OAuth

Authenticated sending without SMTP passwords

Email Queue and Retry

BullMQ queue with exponential backoff retry and full send logs

Bounce and Suppression Management

Auto suppress hard bounces with full suppression list

Visual Email Template Builder

Drag and drop editor with system templates and variable substitution

Template Variable Management

Dynamic variables injected at send time from recipient data

Recipient CRUD and Bulk Operations

Filtering, inline editing, and bulk status, tag, and assignment changes

CSV and Excel Import

Background import with validation, error tracking, and error reports

Native CRM Sync via LIO

Recipients sync from LIO CRM automatically

CRM Vendor Lock In

Whether the platform forces a specific CRM for full functionality

Part of a Connected Business Platform

LIO, TARO, INZO, EVOX, SIGI, and REVO all native inside WorksBuddy

API Key Integration

API keys with domain and IP whitelisting

Custom Report Builder

Drag and drop charts, multi dashboard tabs, and saved reports

Drag and Resize Dashboard

Persistent card layouts with Chart, Stats, and Table views

RBAC and Role Management

Granular permissions for campaign creation, sending, and viewing

Real Time Notifications

In app inbox, browser push, and badge count

Built in Team Messaging

Internal messaging for campaign coordination

Contact Based Pricing

Whether cost increases significantly as your list grows

Personalisation Engine

Auto personalises subject lines, body, and CTAs per segment

Pre Send Spam Check

Spam pattern analysis with deliverability score and fix recommendations

HTML Email Generator (Ask with AI)

Describe your goal, AI generates a complete ready to send email

Email Content Enhancement

Rewrite, shorten, expand, or change tone of any content block

Auto A/B Champion Generator

AI generates differentiated variants with subject lines and CTAs

A/B Testing Optimisation (AI guided)

Monitors tests and recommends sample sizes and variant improvements

Behaviour Triggered Campaigns

Suggests triggers based on opens, inactivity, and conversion signals

Send Time Optimisation

Optimal send time per segment based on historical patterns

Campaign ROI Prediction

Predicts open rate, click rate, and revenue impact before launch

All AI on core plan

Every AI capability included, no Professional upgrade required