- Brief it once
- One per section
- See it first
Tell it how to write. Once, not every time.
Write down how your content should sound, save it under a name, and reuse it on every draft

A brief you save
Write how it should sound, then keep reusing that brief

One brief per section
The opening and the technical part need writing differently

An editor checks it
A second pass tightens the draft after the writing finishes

See it before using
Run your brief on sample text and read what returns
How it works
AI writing all sounds the same. Yours should not.
Give Ranko the same instructions you would give a freelance writer, and it follows them on every draft.
Brand voice and personas
Sound like your brand, not like a chatbot
Save how you want to sound, then use it on everything you publish.
Your instructions, saved
Write once how it should sound, then reuse it forever
Read it before you use it
Run your brief on sample text and see what comes back
Six clients, six voices
Nothing an agency publishes has to sound like the rest
A different writer per part
The opener grabs attention, the body explains, an editor finishes
One brief up close
See exactly what you told it to do.
The instructions, how much freedom it has, and where it may write.
There is no built-in Ranko writing style.
Which is why it can sound like you.
- Say how it should sound.
- Choose how creative it gets.
- Limit which parts it writes.
Eleven briefs already written for you
Nothing to set up first.
- One that hooks, one that explains.
- Two editors for the final pass.
- Change ours, or write your own.
Frequently asked questions
What is a writing persona, in practice?
Why would I want more than one?
Because one voice rarely suits a whole article. The paragraph that pulls a reader in and the section explaining how something works need writing differently, and a comparison page should not read like a community answer.
Do I have to write these myself?
What is an editor, and do I need one?
How do I know it will sound right?

Tell it how to write, once.
Write down how your content should sound, save it under a name, and reuse it on every draft.