Three ways to buy. One system underneath.
Start with the CRM, add the AI calling agent when you're ready, or take the whole suite CRM, voice, WhatsApp and rate management — for less than the price of stitching three vendors together.
Starter
Everything a small team needs to work leads and close deals
billed annually · $10 if billed monthly
What’s Included
- 100 credits per user/month
- 1 workspace,1 pipeline
- 500 lead records
- Email support
Features Included
- Leads, contacts, companies, deals
- Contact & Company Management
- Kanban pipeline & activity timeline
- Gmail / Outlook inbox sync
- Notes, tasks, calendar, CSV export
- Standard filters & report library
AI Features
- Magic PenMetered
- LinkedIn Profile EnrichmentMetered
Growth
The full CRM ,AI enrichment, meeting intelligence and automation
billed annually · $20 if billed monthly
What’s Included
- 500 AI credits per user/month
- 3 pipelines, unlimited stages
- 10,000 lead records
- Email + chat support
Everything in Free
- Bulk import, export & deduplicationiBuild and share multiple dashboards in a drag-and-drop editor, with a template gallery and version history.
- Custom fields & saved viewsiTwo-way Google and Outlook sync, availability rules and a public booking link that creates the meeting and the lead.
- Lead scoring & assignment rulesiTranscripts captured from Meet, Teams and Zoom, with summaries and action items linked to the lead.
- Meeting scheduler with booking linkiClick-to-call from any record with recording and full event logging, funded by a prepaid calling wallet.
- Automated follow-up sequencesiEnrich leads directly from LinkedIn, single or in bulk, without leaving the record.
- Click-to-callWalletiA central library for every file, with questions answered from the contents of your documents.
AI Features
- Lead & company enrichmentiInline AI writing assistance across the CRM, without a usage ceiling.
- Email finder from LinkedIniFirmographics, funding and hiring signals, pain points and tech stack appended to the lead record
- Follow-up suggestionsiCompany-level research — size, industry, locations and recent activity — attached to the account
- Call summaries & notesiDiscover and verify a business email address from a LinkedIn profile
Scale
The full CRM with AI on every record — the tier most teams land on.
billed annually · $27 if billed monthly
What's Included
- 2,500 AI credits per user/month
- Unlimited pipelines & workspaces
- 100,000 lead records
- Priority support
Everything in Starter, plus
- Nested filter groups & custom dashboards
- Stage validation, entry rules & approvals
- Meeting transcripts from Meet, Teams, Zoom
- Document hub with Ask AI
- Report builder, API & webhooks
- Roles, permission sets & audit log
AI Features
- Everything in Starter, unmetered on credits
- Lead insights: ICP fit, intent, buying signals
- CRM assistant across your full record set
- Bulk LinkedIn enrichment
Add on
- AI Voice AgentFrom $49/mo
- WhatsApp automationFrom $18/mo
We have something for everyone
Every plan runs on the same LIO core, so nothing you set up now has to be rebuilt later. Your contacts and pipelines move with you when you change plans, and you only pay for the seats you use.
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Frequently asked questions
How is LIO cheaper than HubSpot?
HubSpot charges separately for a Sales Pro seat, a dialer, and AI voice, often onboarding fees on top. LIO bundles scoring, the dialer, and AI voice into one per-seat price with no setup fee.
What is an AI credit?
Is there really no setup fee?
Can you migrate us off HubSpot?
Can I change plans anytime?
Score every lead. Dial every call. One price.
Start a 14-day full trial. No setup fee, no card required.