Three ways to buy. One system underneath.
Start with the CRM, add the AI calling agent when you're ready, or take the whole suite CRM, voice, WhatsApp and rate management — for less than the price of stitching three vendors together.
Free
Everything a small team needs to work leads and close deals
Free forever
What’s Included
- 100 credits per user/month
- 1 workspace,1 pipeline
- 500 lead records
- Email support
Features Included
- Leads, contacts, companies, deals
- Contact & Company Management
- Kanban pipeline & activity timeline
- Gmail / Outlook inbox sync
- Notes, tasks, calendar, CSV export
- Standard filters & report library
AI Features
- Magic PenMetered
- LinkedIn Profile EnrichmentMetered
Starter
The full CRM ,AI enrichment, meeting intelligence and automation
billed annually · $7 if billed monthly7-day free trial
What’s Included
- 500 AI credits per user/month
- 3 pipelines, unlimited stages
- 10,000 lead records
- Email + chat support
Everything in Free
- Bulk import, export & deduplicationiBuild and share multiple dashboards in a drag-and-drop editor, with a template gallery and version history.
- Custom fields & saved viewsiTwo-way Google and Outlook sync, availability rules and a public booking link that creates the meeting and the lead.
- Lead scoring & assignment rulesiTranscripts captured from Meet, Teams and Zoom, with summaries and action items linked to the lead.
- Meeting scheduler with booking linkiClick-to-call from any record with recording and full event logging, funded by a prepaid calling wallet.
- Automated follow-up sequencesiEnrich leads directly from LinkedIn, single or in bulk, without leaving the record.
- Click-to-callWalletiA central library for every file, with questions answered from the contents of your documents.
AI Features
- Lead & company enrichmentiInline AI writing assistance across the CRM, without a usage ceiling.
- Email finder from LinkedIniFirmographics, funding and hiring signals, pain points and tech stack appended to the lead record
- Follow-up suggestionsiCompany-level research — size, industry, locations and recent activity — attached to the account
- Call summaries & notesiDiscover and verify a business email address from a LinkedIn profile
Growth
The full CRM with AI on every record — the tier most teams land on.
billed annually · $14 if billed monthly7-day free trial
What's Included
- 2,500 AI credits per user/month
- Unlimited pipelines & workspaces
- 100,000 lead records
- Priority support
Everything in Starter, plus
- Nested filter groups & custom dashboards
- Stage validation, entry rules & approvals
- Meeting transcripts from Meet, Teams, Zoom
- Document hub with Ask AI
- Report builder, API & webhooks
- Roles, permission sets & audit log
AI Features
- Everything in Starter, unmetered on credits
- Lead insights: ICP fit, intent, buying signals
- CRM assistant across your full record set
- Bulk LinkedIn enrichment
Add on
- AI Voice AgentFrom $49/mo
- WhatsApp automationFrom $18/mo
Voice Starter
One agent handling inbound calls and first-touch follow-up.
billed annually · $59 if billed monthly
Included
- 500 AI minutes per month
- 5 concurrent calls
- 1 local number included
- 3 operator seats
Capabilities
- Inbound answering & qualification
- Outbound first-touch within 60 seconds
- Click-to-call for human reps
- Calendar booking mid-call
- Hindi, English + 1 regional language
- DND scrubbing & consent logging
Overage
- $0.095 per extra minute
Voice Growth
A calling desk that runs campaigns, not just answers the phone.
billed annually · $219 if billed monthly
Included
- 2,500 AI minutes per month
- 20 concurrent calls
- 2 numbers, any mix of local or toll-free
- 10 operator seats
Everything in Starter, plus
- Unlimited voice agents & scripts
- Outbound campaigns with retry logic
- Warm transfer to a human, with context
- Voicemail detection & drop
- 10 Indian languages + accent control
- Number masking for privacy
- Call QA scoring & objection analytics
- Bring your own carrier (SIP trunk)
Overage
- $0.075 per extra minute
Voice Scale
High-volume dialling with the lowest per-minute rate we publish.
billed annually · $719 if billed monthly
Included
- 10,000 AI minutes per month
- 60 concurrent calls
- 5 numbers included
- 25 operator seats, priority SLA
Everything in Growth, plus
- Dedicated voice inference capacity
- Custom voice cloning & brand persona
- A/B testing on scripts & openers
- Sandbox + production environments
- Data residency in India, 1-year retention
Overage
- $0.065 per extra minute
- Custom rates above 50,000 min/mo
Suite Starter
CRM, calling and WhatsApp on one record, for a team of five to fifteen.
billed annually · $21 if billed monthly
Pooled every month
- 200 AI voice minutes per seat
- 1,000 WhatsApp messages per seatiCharged based on rate card
- 1 local number included
- 10 concurrent calls
Modules
- CRM — everything in CRM Starter
- AI voice agent — inbound + outbound
- WhatsApp automation — templates & flows
- Rate & quote management — price lists, quotes, approvals
- Shared team inbox across email, WhatsApp, calls
Suite Growth
Every channel automated, with the AI agents doing first touch and follow-up on their own.
billed annually · $35 if billed monthly
Pooled every month
- 500 AI voice minutes per seat
- 3,000 WhatsApp messages per seatiCharged based on rate card
- 3 numbers, local or toll-free
- 30 concurrent calls
- Unmetered CRM AI credits
Everything in Suite Starter, plus
- CRM — everything in CRM Growth
- Auto Lead Management — first touch across voice, WhatsApp, SMS and email within 60 seconds
- Two-way AI WhatsApp agent with human handoff
- Workflow automation — 1,000+ app connectors
- Rate cards by customer segment, margin guardrails, discount approvals
- Billing & invoicing, e-signature, GST-ready
- Cross-channel attribution & revenue reporting
- SSO, custom roles, audit log, API
Overage
- $0.075 per extra voice minute
- WhatsApp at Meta's rate, zero markup
Enterprise
For organisations with volume, governance and vertical requirements.
Volume seat pricing · annual terms
Commercials
- Committed minute pools from $0.05/min
- Per-seat rates that step down with volume
- Unlimited concurrency
Everything in Suite Growth, plus
- Dedicated inference & single-tenant option
- Data residency, custom retention, DPA
- Bring your own carrier, LLM or WABA
- Custom agents built with your team
- Migration, onboarding & training included
- 99.9% uptime SLA, named success manager
- Vertical packs: real estate, education, healthcare, BFSI
Frequently asked questions
How is LIO cheaper than HubSpot?
HubSpot charges separately for a Sales Pro seat, a dialer, and AI voice, often onboarding fees on top. LIO bundles scoring, the dialer, and AI voice into one per-seat price with no setup fee.
What is an AI credit?
Is there really no setup fee?
Can you migrate us off HubSpot?
Can I change plans anytime?
Score every lead. Dial every call. One price.
Start a 14-day full trial. No setup fee, no card required.