Run sales properly, without a sales team.
Your leads, emails, calls and notes in one place. Free to start, set up in an afternoon, and it remembers the follow-ups you are too busy to remember.


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Gmail
HubSpot
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Microsoft Teams
Meta
Gmail
HubSpot
Outlook
Microsoft Teams
MetaYou are the sales team. You are also everything else.
Where did I write that down?
Some of it is in a spreadsheet, some in your inbox, some in a WhatsApp thread. The rest is in your head, which is full.
Did I ever follow up?
You meant to. Then a customer called, a supplier emailed and payroll was due. Two weeks later they bought from somebody else.
Do I even need a CRM?
Most of them want a week of setup, a paid seat for everyone and somebody to look after it. You have none of those three.
One place, instead of five.
What changes when your leads, emails and follow-ups stop living in separate apps.
Doing it yourself today
- A spreadsheet and your inbox
- Follow-ups you must remember
- Notes in three different apps
- A week of setup
- A paid seat per person
- No idea what is close
- Hoping you did not forget
Doing it with LIO
- One place for everything
- Reminders that come to you
- Notes kept on the record
- An afternoon of setup
- Free to start
- A pipeline you can see
- Nothing slips
Everything in one place, set up in an afternoon.

Everything in one place
Leads, emails, calls and notes all sit on the same customer record. You stop opening four apps to work out what you said to somebody in March.

It remembers for you
LIO tells you who is waiting on a reply and which promise is now overdue. You do not have to keep a list of it all in your head.

Set up in an afternoon
Bring your contacts in from a spreadsheet or your old CRM, name your stages, connect your email. No consultant, no admin, no month of configuring.
How founders actually use LIO

You open one screen, not five.
Every email, call and note sits on the customer’s own page. What you promised somebody in March is still right there in August.
Nothing waits on you remembering.
LIO tells you who is due a reply and who has gone quiet. You turn up on time without keeping a list of it in your head.


You can see what is actually close.
Your deals sit in stages you named yourself, so you know what should land this month, what has gone cold, and where a nudge is worth it.
Sales is your third job. It shouldn’t feel like it.
Cost to start
Free
A working CRM on the free plan. Pay for a seat only when you hire somebody.
Time to set up
An afternoon
Import your contacts, name your stages, connect your email. Send something the same day.
Tabs you can close
0
The spreadsheet, the notes app, the reminders list and the folder of old quotes.
People needed to run it
Just you
Nothing to configure or maintain. No consultant, no administrator, no IT ticket.
Selling looks different depending on where you sit.
Sales Teams
One shared pipeline, so no prospect is worked twice and no context is lost.
Account Executives
Your own call list, ranked, with two minutes of prep before every dial.
Outbound Teams
Who to target and when, before you spend a morning dialling.
Sales Leaders
Know which deals are slipping, and whose forecast you can trust.

Run sales properly, without a sales team.
Your leads, emails, calls and notes in one place. Free to start, set up in an afternoon, and it remembers the follow-ups you are too busy to remember.