Stop optimizing for MQLs and start optimizing for revenue. LIO scores every lead by ICP fit + intent, tracks it through to deal, and tells you which sources, campaigns, and channels actually produce signed contracts.
Source quality
LinkedIn Ads · Q4 ICP
142 leads · 38% MQL→SQL
Google · "lead routing"
68 leads · 29% MQL→SQL
Webinar · Ops in 2026
220 leads · 14% MQL→SQL
Bought list · Q3
1.2k leads · 2% MQL→SQL
Marketing teams trading MQL theatre for revenue truth.
You hit your MQL number, then sales says “these leads are garbage.” Now everyone's mad and no one knows whose data to trust.
A lead touched 7 channels before closing. Your CRM credits the last one. Marketing gets zero. The data is wrong but no one can fix it.
Your ICP doc lives in a deck. Your ad targeting doesn't enforce it. Half your leads were never going to buy from a company your size.
Forms, ads, chat, webinars, LinkedIn every lead lands in LIO with full UTM + source captured. No more lost attribution.
Your ICP becomes code. Every lead measured against it across 5 dimensions, in real time. Bad-fit leads visible immediately fix your targeting before you burn another month.
Every lead's path from first click to signed contract visible. Which campaigns generate deals? Which channels waste money? Now you know.
Each campaign, channel, and keyword tracked from first touch through deal close. Your monthly review goes from guesswork to math.
We retired three tools in one quarter. LIO showed us which 30% of our ad spend was actually driving revenue and we doubled down.
— Head of Marketing, B2B SaaS
Lead capture rate
MQL→SQL conversion
Source attribution
Lower CAC
Ads, content, webinars every lead scored, attributed, closed-loop.
Organic leads enriched + ranked. Know which content produces revenue.
Triggered sequences off lead score. Re-engage cold leads automatically.
Account-level pipelines. Stakeholder mapping. Engagement signals per account.
Get answers to common questions about how LIO helps marketing teams capture, attribute, and convert high-quality leads into revenue.
For most teams, yes. LIO captures full UTM history per lead, tracks every touch through to deal close, and reports source-to-revenue out of the box. For complex multi-touch models, our API exports to BigQuery / Snowflake / Looker.
Start your 14-day Pro trial. See revenue attribution by end of week.