Behavior Triggered Campaigns
Automatic campaign responses fired by recipient behavior such as opens, clicks, replies, and lead status changes.
Behavior triggered campaigns fire the next campaign step automatically when a recipient takes a specific action, such as opening without clicking, clicking without replying, or a status change to hot.
How it works
Evox monitors recipient behavior continuously, tracking email opens, link clicks, replies, and lead status changes in real time. You configure trigger rules that define which behavior should produce which campaign response. When a matching behavior is detected, the system fires the next step within seconds. Campaign progression adapts to each recipient's actual actions rather than fixed time intervals.
Key capabilities
- Real time tracking of email opens, link clicks, replies, and lead status changes.
- Configurable trigger rules with Boolean logic and conditional branching.
- Multi action trigger conditions such as opened-but-not-clicked, clicked-but-not-replied, and status-change-to-hot.
- Instant campaign responses that fire within seconds of behavior detection.
- Dynamic campaign progression that adapts sequences to individual recipient behavior.
- Engagement history retained per recipient to support progression logic.
Tips
Use multi action conditions to handle partial engagement. For example, a recipient who opened but did not click can receive a different follow up than one who clicked but did not reply.