Email Tracking and Analytics

Email Tracking and Analytics records engagement per recipient and aggregates it into campaign level statistics such as open rate, click rate, and bounce rate, with a full event history.

How it works

Engagement is captured the moment it happens. Opens are detected through pixel tracking, clicks through tracked links, bounces through delivery failure detection, and unsubscribes are logged automatically. Each event is recorded per recipient, then aggregated into campaign statistics. A complete event history preserves the engagement timeline for later analysis and comparison across campaigns.

Key capabilities

• Open tracking through automatic pixel detection, recorded per recipient and campaign.
• Click tracking through tracked links with automatic click attribution.
• Bounce and unsubscribe logging captured automatically for analytics and compliance.
• Per recipient engagement profiles covering interactions across campaigns.
• Campaign analytics aggregation for open rate, click engagement rate, and delivery failure rate.
• Complete event history with detailed event records for timeline review and campaign comparison.