Personalization Engine
Segment based content personalization that swaps copy, tone, offer, and call to action from a single email template.
The personalization engine adapts email content for different recipient segments, swapping copy, tone, offer, and call to action based on lead status, source, company size, or any custom field, all from one template.
How it works
Evox identifies recipient segments from data such as lead status, traffic source, company size, industry, and unlimited custom fields. You create content variations for each segment and configure dynamic content rules that map segments to those variations. At send time, a single template generates an individually personalized version for each recipient by swapping the relevant copy, tone, offer, and call to action while keeping brand design consistent.
Key capabilities
- Segment identification from lead status, source, company size, industry, and custom fields.
- Dynamic swapping of copy, tone, offers, and call to action buttons per segment.
- Multiple personalized variables including headlines, body copy, pricing displays, and images.
- Custom field integration for personalization criteria such as purchase history and location.
- Single template that produces many personalized versions without separate campaigns.
- Brand consistency maintained across every personalized version.
Tips
Define your segments and the custom fields they rely on before building content variations, so the dynamic rules have clean data to match against.