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Brand Voice

A tone profile in Evox built from your own writing samples, applied automatically to every generation, rewrite, translation, and reply draft.

Without a voice profile, every AI tool picks its own style and a five-person team sounds like five different companies. Brand Voice is defined once from writing you already have, and every output follows it.

How it works

You paste in three to five writing samples, ideally cold emails that received positive replies rather than website or marketing copy. Evox analyses sentence length, vocabulary, punctuation, and tone to build the profile. Once it is set, campaign generation, Magic Pen rewrites, subject lines, follow-ups, translations, and reply drafts all follow it automatically. Profiles are set per campaign or per workspace rather than per user, which keeps output consistent regardless of who writes or edits. Translations keep the tone as well as the words, so a localized sequence reads native rather than machine translated.

Key capabilities

  • Profile built from your own writing samples in a few minutes.
  • Applied everywhere AI writes, including generation, rewrites, translations, and replies.
  • Consistent output across the whole team without manual style guide enforcement.
  • New hires producing copy that reads like your strongest writer from week one.
  • Tone, rhythm, and formality carried across languages during translation.
  • Multiple profiles by plan, including one per client on agency plans.

Tips

Use outbound that actually got replies as your source material. Website copy is written for a broad audience, and it produces a profile that reads like marketing rather than like a person.