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Public API and CRM Sync

Connect Lio through a REST API, webhooks, and native CRM integrations with HubSpot, Salesforce, Pipedrive, and Zoho.

The Public API and CRM Sync connect Lio to other systems through a REST API, webhooks, and native integrations with HubSpot, Salesforce, Pipedrive, and Zoho, supporting one-way or bidirectional data flow.

How it works

Connect through REST API endpoints or a native CRM integration. Configure the direction of data flow to push leads in, pull enrichment out, or mirror your pipeline both ways. Webhooks broadcast events for real-time synchronization across connected systems without middleware. The sync engine handles conflict resolution and validation to keep data consistent.

Key capabilities

  • Access all Lio data through REST API endpoints, including leads, companies, contacts, deals, and activity records.
  • Connect natively to HubSpot, Salesforce, Pipedrive, and Zoho without middleware.
  • Configure import, export, or bidirectional sync.
  • Receive real-time webhook notifications built on SSE and Ably pub/sub.
  • Export complete data, including activity logs, user assignments, and cross-module relationships.
  • Run bulk imports with CSV processing, validation, and error handling.
  • Apply authentication, authorization, and access control to API and sync operations.

Tips

Use direct API and native connections instead of third-party automation tools to avoid added dependencies. For file-based loading, see Bulk Lead Import and Data Import and Export.