See which campaigns actually made you money
Follow every deal back to the email that started it. Not opens or clicks, but meetings booked and revenue closed.
From first email to closed deal, in one view.
Because the contact, the email, the reply, and the deal are all the same record, attribution is already there. Nothing to build.
Every reply is tracked to its source
EVOX already knows which campaign, which step, and which mailbox produced each reply. That link never gets lost.
Meetings and deals link back on their own
Mark a reply as a booked meeting, or let your CRM report the closed deal. Either way it connects to the campaign.
See the whole funnel in one report
Contacted, delivered, replied, interested, meetings booked, and revenue closed. Per campaign, per step, per rep.
Five questions you can finally answer
Open rates and click rates tell you about activity. These are the questions your leadership actually asks.
Which Campaign Brought in Revenue
Not which one got the most opens. Which one produced deals that closed.
Where the Sequence Loses People
Step-level reporting shows the drop-off point, so you fix the right email instead of rewriting all of them.
Which Segments Are Worth More
Performance breaks down by industry, company size, job title, geography, or any custom field.
Positive Reply Rate, Not Just Replies
Because replies are classified on arrival, positive reply rate is a real metric rather than a guess.
Reports Your Clients Can Read
Any view exports to CSV or PDF, scheduled reports go out by email, and share links work without a seat.
Attribution is a query, not a monthly exercise.
Most teams reconcile their outbound tool against their CRM by hand every month. Here the two are the same record, so the answer is already there.
Funnel stages tracked
Ways to break it down
Spreadsheets to maintain
Shareable reports
Two things worth understanding about the numbers
Not every outbound metric is worth reporting. These two decisions make the difference.
Open rate is no longer a reliable number, and we say so.
Privacy features and image blocking have made open tracking directional at best. EVOX still reports it, but with the caveats attached rather than as your headline metric.
Deliverability sits in the same report, so a drop has a traceable cause.
Bounce rate, complaint rate, and inbox placement appear alongside performance. When reply rate falls, you can tell whether it was the copy or the infrastructure.
Stop reporting activity. Start reporting revenue.
Revenue traced to the email
Board reports in minutes
Know which segments pay
Nothing to reconcile
Everything you need to know
Common questions about Revenue Attribution in EVOX.
What is Revenue Attribution?
It connects the money you closed back to the email that started the conversation. You can see which campaign, which step in the sequence, and which mailbox produced each deal.
How does EVOX know a deal came from a campaign?
What does the full funnel report include?
Why is open rate not the headline metric?
Can I share reports with clients or executives?
Does this require a CRM connection?
See the revenue each campaign actually produced.
Evox traces every closed deal back to the campaign, step, and mailbox that started it, and reports the whole funnel from contacted through to revenue closed.